The economy's improving - Where is your cash?

If you are asked how your business is performing can you answer this properly?

Do you think your business is holding its own but perhaps concerned its lagging behind your competitors or pulling ahead?

Can you really say your business is doing well?

Can you benchmark your business to other businesses in your industry?

Perhaps you can get a better assessment of its health by comparing key performance indicators, including gross revenue, net profits, profit margins, revenue growth, liquidity and turnover ratios.